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    Principles of Marketing Study Set 3
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    Exam 9: New-Product Development and Product Life Cycle Strategies
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    To Avoid Too Few New-Product Ideas and the Failure of Many
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To Avoid Too Few New-Product Ideas and the Failure of Many

Question 104

Question 104

True/False

To avoid too few new-product ideas and the failure of many good ideas, management should install an innovation management system that collects, reviews, evaluates, and manages new-product ideas.

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