Stephanie and John Wanted to Purchase a High-End Sports Car

Multiple Choice

Stephanie and John wanted to purchase a high-end sports car. Stephanie wanted to buy one that had a unique, superior design. On the contrary, John wanted to buy a car with a powerful engine. They both viewed a commercial for a particular sports car which highlighted the cost, design, and power of the car. After viewing the ad, both had differing opinions about the car. Stephanie felt that the car's price was acceptable, considering the superior and unique design. John thought that the car was expensive owing to the high power engine installed in it. Both used the information in different ways, focusing on issues that they each considered important. Which of the following concepts does this scenario demonstrate?

A) selective distortion
B) consumer ethnocentrism
C) selective retention
D) selective attention
E) cognitive dissonance