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    Exam 5: Consumer Markets and Consumer Buyer Behavior
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    Jim Is Planning on Buying an Expensive HDTV and He
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Jim Is Planning on Buying an Expensive HDTV and He

Question 59

Question 59

True/False

Jim is planning on buying an expensive HDTV and he realizes that there are few differences between brands of HDTV. Therefore, Jim is displaying complex buying behavior.

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