Multiple Choice
Which of the following is true with regard to strategic planning?
A) At the corporate level, the company starts the strategic planning process by determining what portfolio of businesses and products is best for the company.
B) A strategic plan deals with a company's short-term goals.
C) Finding the game plan for long-run survival and growth is the focus of strategic planning.
D) The strategic plan is a statement of an organization's purpose.
E) Strategic planning involves identifying segments of consumers with identical preferences.
Correct Answer:

Verified
Correct Answer:
Verified
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