Multiple Choice
Lark Inc., an American electronics company, is currently reviewing new geographical markets to sell its highly popular LED televisions. By 2020, it plans to open new stores across all the major South Asian cities. Lark is most likely following a ________ strategy.
A) local marketing
B) market development
C) diversification
D) product adaptation
E) product development
Correct Answer:
Verified
Correct Answer:
Verified
Q10: What factors determine the success of a
Q37: The four Cs concept adopts the buyer's
Q46: The marketing mix consists of people, property,
Q66: Which of the following companies has a
Q87: The main section of the marketing plan
Q105: Which of the following Ps in the
Q117: A clear mission statement acts as an
Q124: Product means the goods-and-services combination the company
Q130: More and more companies are shifting their
Q147: Paul Robinson has identified a group of