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    Principles of Marketing Study Set 3
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    Exam 19: The Global Marketplace
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    To Overcome Price Escalation When Selling to Less-Affluent Consumers in Developing
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To Overcome Price Escalation When Selling to Less-Affluent Consumers in Developing

Question 15

Question 15

True/False

To overcome price escalation when selling to less-affluent consumers in developing countries, companies make simpler or smaller versions of their products that can be sold at lower prices.

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