Samsung and Apple Are Open to New Ideas, Relentlessly Pursue

Multiple Choice

Samsung and Apple are open to new ideas, relentlessly pursue new solutions, and work to get new products to market quickly. They serve customers who want state-of-the-art products and services, regardless of the costs in terms of price or inconvenience. Which of the following value disciplines is illustrated from this example?

A) operational excellence
B) customer intimacy
C) product leadership
D) product activation
E) product binning