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    Principles of Marketing Study Set 3
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    Exam 18: Creating Competitive Advantage
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    When Companies Watch Both Their Buyers and Their Competitors, They
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When Companies Watch Both Their Buyers and Their Competitors, They

Question 31

Question 31

Multiple Choice

When companies watch both their buyers and their competitors, they are called ________.


A) shell companies
B) market-centered companies
C) customer-centered companies
D) dummy companies
E) maquiladoras

Correct Answer:

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