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    Principles of Marketing Study Set 3
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    Exam 17: Direct and Online Marketing: Building Direct Customer Relationships
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    A(n) ________ Is an Organized Collection of Comprehensive Data About
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A(n) ________ Is an Organized Collection of Comprehensive Data About

Question 80

Question 80

Multiple Choice

A(n) ________ is an organized collection of comprehensive data about individual purchasers or prospects.


A) corporate Web site
B) customer database
C) inventory
D) warehouse
E) enterprise system

Correct Answer:

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