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    Principles of Marketing Study Set 3
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    Exam 17: Direct and Online Marketing: Building Direct Customer Relationships
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    RegalResorts
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RegalResorts

Question 101

Question 101

Multiple Choice

RegalResorts.com lets customers bid for vacation packages. It then awards the vacation package to the highest bidder. Which of the following major online marketing domains is evident here?


A) C-to-B
B) B-to-B
C) G-to-B
D) C-to-C
E) B-to-C

Correct Answer:

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