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    Principles of Marketing Study Set 3
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    Exam 17: Direct and Online Marketing: Building Direct Customer Relationships
  5. Question
    ________ Features Marketing Messages and Promotions Delivered to On-The-Go Consumers
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________ Features Marketing Messages and Promotions Delivered to On-The-Go Consumers

Question 17

Question 17

Multiple Choice

________ features marketing messages and promotions delivered to on-the-go consumers through their handheld devices.


A) Kiosk marketing
B) Ambush marketing
C) Direct-mail marketing
D) Mobile marketing
E) Catalog marketing

Correct Answer:

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