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    Principles of Marketing Study Set 3
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    Exam 11: Pricing Strategies: Additional Considerations
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    When a Firm Varies Its Price by the Season, It
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When a Firm Varies Its Price by the Season, It

Question 19

Question 19

Multiple Choice

When a firm varies its price by the season, it is using ________.


A) product-form pricing
B) customer-segment pricing
C) location-based pricing
D) time-based pricing
E) value-added pricing

Correct Answer:

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