Iceco Inc, an Ice-Cream Manufacturing Company, Encourages All Stakeholders, Including the the Top

Multiple Choice

Iceco Inc., an ice-cream manufacturing company, encourages all stakeholders, including the top management and employees at all levels in their stores, to consider individual and community welfare in their day-to-day decisions. This action undertaken by Iceco reflects ________.

A) environmentalism
B) social responsibility
C) the selling concept
D) partner relationship management
E) marketing myopia