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Why Are Persuasive Business Messages Based Only on Emotional Appeals

Question 25

Multiple Choice

Why are persuasive business messages based only on emotional appeals less effective?


A) The audience will want proof you can solve a problem
B) The audience will easily reach the same conclusion as the writer
C) Emotional appeals take more time to read and process
D) The audience will need help identifying the conclusion
E) Analogies between the problem and the appeal will not be easily understood

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