How Do Ethical Businesspeople Generally View the Concept of Persuasion

Multiple Choice

How do ethical businesspeople generally view the concept of persuasion?

A) As a way to show concern for the audience
B) As a way to incorporate the "you" attitude in the marketing message
C) As a way to increase the ramifications of marketing and sales message
D) As a way to avoid the complexities of promotional communication
E) As a way to align their interests with what is best for the audience