Exhibit 7-3 A Company Has the Following Historical Data on the Number

Essay

Exhibit 7-3
A company has the following historical data on the number of ad exposures and the corresponding number of units sold of one of its products:
-[Part 2] Refer to Exhibit 7-3.Formulate a nonlinear optimization model to find the parameters of a function of the form: f(x)= a(1 -e ^{- bx})to model demand for its product as a function of ad exposures (x).In terms of fit,is this model better or worse than the model in Part 1? Explain your answer