Exhibit 10-2 a Large Apparel Company Wants to Determine the Profitability of Profitability

Essay

Exhibit 10-2
A large apparel company wants to determine the profitability of one of its most popular products, a particular type of jacket. Demand is uncertain, due to economic conditions, competition, weather and other factors, and the following probability distributions have been estimated for each of the company's three regions:

-Refer to Exhibit 10-2.Suppose the jacket sales price also varies,depending on the individual retailers and their pricing strategies.Assume that sales price is normally distributed with a mean of $65 per unit and a standard deviation of $10.How much revenue will the jacket line produce (ignore discounting)