Peter Williams Works for a Marketing Agency,and Has Been Assigned

Multiple Choice

Peter Williams works for a marketing agency,and has been assigned to conduct a research on the significance of brand identity among customers.After the completion of his research,he opts for a less formal presentation to report his findings.He shows pictures of selected brands and highlights the major findings related to each brand.This method of presenting results is known as _____.

A) focus groups
B) poster presentations
C) formal presentations
D) roundtable presentations
E) one-to-one interviews