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    Exam 8: Survey Research: a Quantitative Technique
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    The Idea That Respondents Will Try to Answer Questions in a Way
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The Idea That Respondents Will Try to Answer Questions in a Way

Question 5

Question 5

Multiple Choice

The idea that respondents will try to answer questions in a way that will present them in a favorable light is known as _____.


A) response bias
B) response rate
C) social desirability
D) nonresponse bias
E) mean

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