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From Focus Groups,3M Noticed Consumers Needed an Extra Hand When

Question 53

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From focus groups,3M noticed consumers needed an extra hand when wrapping gifts so they created a Pop-up Tape Dispenser.This was an example of which approach to finding new product ideas?


A) Listening to market complaints
B) Gaps in the market
C) Exploring niche markets
D) Using new technology
E) Creating new market space

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