Gillette,found It Could Satisfy Customers Complaining About White Residue from Its

Multiple Choice

Gillette,found it could satisfy customers complaining about white residue from its deodorants by creating the Clear Stick.This was an example of which approach to finding new product ideas?

A) Listening to market complaints
B) Gaps in the market
C) Exploring niche markets
D) Using new technology
E) Creating new market space