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    Principles of Marketing Study Set 4
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    Exam 9: New Product Development and Product Life-Cycle Strategies
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    Explain Common Reasons for the Failure of New Products
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Explain Common Reasons for the Failure of New Products

Question 74

Question 74

Essay

Explain common reasons for the failure of new products. What methods can a company adopt to improve its odds of new product success?

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Although an idea may be good, the market...

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