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    Principles of Marketing
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    Exam 9: Developing New Products and Managing the Product Life Cycle
  5. Question
    According to the Text, the Search for New Product Ideas
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According to the Text, the Search for New Product Ideas

Question 124

Question 124

Multiple Choice

According to the text, the search for new product ideas should most likely be ________.


A) intermittent
B) holistic
C) segmented
D) compartmentalized
E) flexible

Correct Answer:

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