Multiple Choice
Many companies today are localizing their products, advertising, promotion, and sales efforts to fit the needs of individual regions, cities, and neighborhoods. This is an example of ________.
A) geographic segmentation
B) product diversification
C) branding
D) psychographic segmentation
E) demographic segmentation
Correct Answer:
Verified
Correct Answer:
Verified
Q104: When segmenting by user status, markets are
Q105: _ marketing tailors brands and promotions to
Q106: Distinguish between undifferentiated and differentiated marketing strategies.
Q107: _ marketing is more suited for products
Q108: What is product position? What functions do
Q110: Teen Mania Inc., a company marketing adventure
Q111: Marketers who use _ often segment their
Q112: Ferrari sports cars claim superior quality, performance,
Q113: Different soft drinks target different personalities. This
Q114: All of the following are ways a