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Papillon, a Popular Retailer of Chic Women's Clothing, Segments Its

Question 41

Multiple Choice

Papillon, a popular retailer of chic women's clothing, segments its market according to consumer lifestyles. Papillon most likely uses ________ segmentation for segmenting its market.


A) geographic
B) psychographic
C) benefit
D) age and life-cycle
E) occasion

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