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    Principles of Marketing
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    Exam 7: Customer Value-Driven Marketing Strategy: Creating Value for Target Customers
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    Different Soft Drinks Target Different Personalities
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Different Soft Drinks Target Different Personalities

Question 113

Question 113

Multiple Choice

Different soft drinks target different personalities. This is an example of ________ segmentation.


A) psychographic
B) demographic
C) occasion
D) life-cycle
E) benefits

Correct Answer:

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