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  3. Study Set
    Principles of Marketing
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    Exam 7: Customer Value-Driven Marketing Strategy: Creating Value for Target Customers
  5. Question
    Product Differentiation Refers to the Way a Product Is Defined
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Product Differentiation Refers to the Way a Product Is Defined

Question 54

Question 54

True/False

Product differentiation refers to the way a product is defined by consumers on important attributes-the place the product occupies in consumers' minds relative to competing products.

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