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    Principles of Marketing
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    Exam 4: Managing Marketing Information to Gain Customer Insights
  5. Question
    The First Question in a Questionnaire Should Be Intentionally Difficult
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The First Question in a Questionnaire Should Be Intentionally Difficult

Question 6

Question 6

True/False

The first question in a questionnaire should be intentionally difficult and complicated in order to weed out uninterested respondents.

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