Berman Electronics, a Chain of Appliance Stores in North America

Multiple Choice

Berman Electronics, a chain of appliance stores in North America, caters to a wide range of customers. It has a marketing organization in which different operational specialists head different marketing activities. Berman Electronics is a(n) ________.

A) customer management organization
B) niche marketer
C) early adopter
D) functional organization
E) laggard