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Walmart, Costco, and Southwest Airlines Serve Customers Who Want Reliable

Question 152

Multiple Choice

Walmart, Costco, and Southwest Airlines serve customers who want reliable, good-quality products or services that are also reasonable and easily available. These companies are all known for pursuing a value discipline known as ________.


A) operational excellence
B) customer intimacy
C) product differentiation
D) product leadership
E) focus

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