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    Principles of Marketing
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    Exam 18: Creating Competitive Advantage
  5. Question
    An Advantage of a Competitor-Centered Company Is That It Ends
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An Advantage of a Competitor-Centered Company Is That It Ends

Question 17

Question 17

True/False

An advantage of a competitor-centered company is that it ends up simply matching or extending industry practices rather than seeking innovative new ways to create more value for customers.

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