Multiple Choice
If a company ________, it should adopt a product sales force structure, in which the sales force specializes along product lines.
A) specializes in a single product
B) manufactures a small number of simple products
C) maintains that product specialization is counterproductive
D) has numerous and complex products
E) lacks salespeople with superior technical know-how
Correct Answer:

Verified
Correct Answer:
Verified
Q35: Salespeople can draw prospective leads by referrals
Q36: Using teams of people from sales, marketing,
Q37: Which of the following is true with
Q38: Which of the following is a primary
Q39: Which of the following is used to
Q41: Which of the following best explains the
Q42: Which of the following is the last
Q43: In a complex sales force structure, salespeople
Q44: Sales promotions are targeted toward members of
Q45: At Price & Wallace Inc., a pharmaceuticals