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  3. Study Set
    Principles of Marketing
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    Exam 14: Engaging Consumers and Communicating Customer Value: Integrated Marketing Communications Strategy
  5. Question
    Using A(n) ________ Strategy, the Producer Directs Its Marketing Activities
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Using A(n) ________ Strategy, the Producer Directs Its Marketing Activities

Question 67

Question 67

Multiple Choice

Using a(n) ________ strategy, the producer directs its marketing activities toward final consumers to induce them to buy the product.


A) pull
B) blitz
C) push
D) buzz
E) pulse

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