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    Principles of Marketing
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    Exam 10: Pricing: Understanding and Capturing Customer Value
  5. Question
    ________ Refers to the Amount of Money Charged for a Product
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________ Refers to the Amount of Money Charged for a Product

Question 137

Question 137

Multiple Choice

________ refers to the amount of money charged for a product or service.


A) Value
B) Cost
C) Price
D) Wage
E) Salary

Correct Answer:

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