In an Effort to Differentiate Its Offerings from Its Competitors

Multiple Choice

In an effort to differentiate its offerings from its competitors, Pegasus Computers decided to add an extra USB port in all its laptops besides providing a free pair of Delphi power bass headphones with every Pegasus laptop. Although the additional features increased the price of the laptops by $500, Pegasus was confident that the strategy would help boost demand for its laptops substantially. This is an example of ________.

A) good-value pricing
B) markup pricing
C) break-even pricing
D) value-added pricing
E) cost-based pricing