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    Exam 10: Pricing: Understanding and Capturing Customer Value
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    When Companies Set Prices, the Government and Social Concerns Are
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When Companies Set Prices, the Government and Social Concerns Are

Question 44

Question 44

Multiple Choice

When companies set prices, the government and social concerns are ________ factors affecting pricing decisions.


A) external
B) internal
C) economic
D) cultural
E) organizational

Correct Answer:

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