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    Principles of Marketing
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    Exam 9: Developing New Products and Managing the Product Life Cycle
  5. Question
    Explain Common Reasons for the Failure of New Products
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Explain Common Reasons for the Failure of New Products

Question 120

Question 120

Essay

Explain common reasons for the failure of new products. What must be the goals for a company to create successful new products?

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Although an idea may be good, the market...

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