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    Principles of Marketing
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    Exam 10: Pricing: Understanding and Capturing Customer Value
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    While Lower Prices May Attract Additional Customers, It Is Possible
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While Lower Prices May Attract Additional Customers, It Is Possible

Question 23

Question 23

True/False

While lower prices may attract additional customers, it is possible for pricing strategies to result in the product becoming a commodity in the customers' eyes.

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