During Difficult Economic Times,companies Are Often Tempted to Cut Prices

Multiple Choice

During difficult economic times,companies are often tempted to cut prices.However,any decision to cut prices should raise a number of important questions.Which of the following is NOT a question that would normally be considered when confronted with a decision to lower prices?

A) Will deep discounts tarnish the brand?
B) How will prices be raised when the economy improves?
C) How will the company deal with narrower margins?
D) How much promotional support is required to communicate lower prices?
E) How will the competitors react?