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    Principles of Marketing Study Set 1
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    Exam 9: Pricing: Capturing Customer Value
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    ________ Pricing Is the Approach of Setting a Low Initial
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________ Pricing Is the Approach of Setting a Low Initial

Question 122

Question 122

Multiple Choice

________ pricing is the approach of setting a low initial price in order to attract a large number of buyers quickly and win a large market share.


A) Market-skimming
B) Market-penetration
C) Below-market
D) Value-based
E) Leader

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