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    Exam 7: Products, services and Brands: Offering Customer Value
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    A ________ Is Defined as Anything That Can Be Offered
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A ________ Is Defined as Anything That Can Be Offered

Question 159

Question 159

Multiple Choice

A ________ is defined as anything that can be offered to a market for attention,acquisition,use or consumption that might satisfy a want or need.


A) private brand
B) service variability
C) service
D) product
E) service encounter

Correct Answer:

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