The Singer and Entertainer,Madonna,has Carefully Cultivated an Image for Herself

Multiple Choice

The singer and entertainer,Madonna,has carefully cultivated an image for herself as an entertainer.Her 'brand essence' has variously been described as one of a sex kitten,irreverence,rebel,representative of female empowerment,savvy businesswomen,earth mother,spiritual honesty and philanthropist.Madonna has cleverly combined these sometimes contradictory personas into a single,coherent,highly marketable brand identity.When Madonna engages in activities to build and position her brand,she is engaged in ________.

A) person marketing
B) organisation marketing
C) ideas marketing
D) services marketing
E) events and experiences marketing