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    Principles of Marketing Study Set 1
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    Exam 7: Products, services and Brands: Offering Customer Value
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    A Sensational ________ May Grab Consumers' Attention and Produce Pleasing
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A Sensational ________ May Grab Consumers' Attention and Produce Pleasing

Question 126

Question 126

Multiple Choice

A sensational ________ may grab consumers' attention and produce pleasing aesthetics,but it does not necessarily make the product perform better.


A) design
B) style
C) experience
D) service-profit chain
E) augmented product

Correct Answer:

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