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    Business
  3. Study Set
    Principles of Marketing Study Set 1
  4. Exam
    Exam 7: Products, services and Brands: Offering Customer Value
  5. Question
    A(n)________ Is a Name,term,sign,symbol,design or a Combination of These That
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A(n)________ Is a Name,term,sign,symbol,design or a Combination of These That

Question 133

Question 133

Multiple Choice

A(n) ________ is a name,term,sign,symbol,design or a combination of these that identifies the maker or seller of a product or service.


A) service
B) brand
C) co-branding
D) trade-mark
E) intellectual property

Correct Answer:

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