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    Exam 7: Products, services and Brands: Offering Customer Value
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    An Alternative to Product Line Stretching Is ________,That Is,adding More
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An Alternative to Product Line Stretching Is ________,That Is,adding More

Question 146

Question 146

Multiple Choice

An alternative to product line stretching is ________,that is,adding more items within the present range of the line.


A) product mixing
B) interactive marketing
C) product line filling
D) co-branding
E) service marketing

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