Multiple Choice
Helene Curtis began to market shampoo for normal hair.In an attempt to increase profits and use excess market capacity,Helene Curtis then marketed shampoo for oily hair and colour-treated hair.This is an example of ________.
A) line filling
B) line stretching
C) product penetration
D) positioning
E) marketing mix
Correct Answer:
Verified
Correct Answer:
Verified
Q4: A company has four choices when it
Q5: Provide examples of the following:<br>•place marketing<br>•person marketing<br>•social
Q6: _ occurs when two established brand names
Q7: Who will win 'the battle of the
Q8: Some billboards advertise that a certain service
Q10: _ are less frequently purchased consumer products
Q11: _ are those products purchased for further
Q12: Carefully distinguish between a product line extension
Q13: When a brand loses the trust it
Q14: _ has been affected by the need