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    Principles of Marketing Study Set 1
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    Exam 7: Products, services and Brands: Offering Customer Value
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    A ________ Consists of All the Product Lines and Items
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A ________ Consists of All the Product Lines and Items

Question 72

Question 72

Multiple Choice

A ________ consists of all the product lines and items that a particular seller offers for sale.


A) product mix
B) brand line
C) consumer mix
D) packaging mix
E) line extension

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