Multiple Choice
A company can increase its business in four ways.Which is NOT one of these ways?
A) It can add new product lines,thus widening its product mix.
B) It can lengthen its existing product lines.
C) It can add more versions of each product and thus deepen its product mix.
D) It can discontinue some of its lines.
E) It can increase the consistency of its product mix.
Correct Answer:

Verified
Correct Answer:
Verified
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