A Replacement Diet Meal with the Brand Name of Quik-Loss

Multiple Choice

A replacement diet meal with the brand name of Quik-Loss is a desirable brand name because it exhibits which of the following brand name characteristics?

A) The brand name suggests something about the product's benefit.
B) The brand name sounds like a lot of other similar weight loss products.
C) The brand name will travel to other categories.
D) The brand name promises success.
E) The brand name emphasises the product's features.