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    Principles of Marketing Study Set 1
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    Exam 7: Products, services and Brands: Offering Customer Value
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    A Company Has Four Choices When It Comes to Developing
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A Company Has Four Choices When It Comes to Developing

Question 4

Question 4

Multiple Choice

A company has four choices when it comes to developing brands.Which is NOT one of those choices?


A) line extension
B) brand extension
C) multibrands
D) width and depth extension
E) new brands

Correct Answer:

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